Artist Interview: (Mandie Bee of Heartbreaker Fashion!)
Tuesday, November 25th, 2008When Mandie Bee of Heartbreaker Fashion agreed to do an interview for DTK, I was more than ecstatic! She is the designer behind some of my favorite fashions, including my go-to photo shoot dress, the Super Spy Dress. Not only does Mandie find time to run Heartbreaker Fashion with her mom, but she indulges in her musical passions as well, singing in her indie band, The Automatic Year. Read on and be inspired by the fashionable and lovely, Mandie Bee.
“I do not associate myself with any one social scene.”
Name: Mandie Bee
Occupation: Business Owner/ Designer, Heartbreaker Fashion
Location: The adorable and hip Downtown of Fullerton, California
What is the history behind Heartbreaker fashion?
Through high school and the start of my college years, I was very much into vintage fashion- new reproduction and true vintage. If I ever came across a great find, I would often copy the basic design idea or even buy it to copy the pattern so that I could make my own rendition of that dress.
During my sophomore year in college in 2004, I would make myself a custom dress, wear it out on the weekend and then sell it on Ebay. Occasionally, my friends would take orders of the dress right off my body! I was able to sell each dress for about $50-75 on average, which for a poor college student was fantastic.
My mother, Teresa, is actually the one with the real background in fashion. She went to FIDM in 1974 and has worked in the fashion industry for more than 25 years. She has designed for lines carried in high end department stores, designed and manufactured her own clothing line in the mid 80’s, and has taught fashion at a number of trade schools in the area as well. As a skilled pattern maker and dress maker, she knows what’s up. My mother saw what I was up to and suggested that we try to turn it into an actual business.
Over the years, we have found that my greatest skill is in marketing and promotion. My mother takes care of making the patterns and the production end of it all. Together we design and cover all other aspects of the business. We call ourselves a well-oiled machine. I need her just as much as she needs me in order for Heartbreaker to be a success.
Favorite Heartbreaker pieces?
My favorite Heartbreaker pieces are: The Super Spy Dress, The Betty Bolero, The Trixie Top, and The Sabrina Dress. All of our other pieces are great, too- I love the fit- but I wear these particular items out the most.
What inspires you?
My favorite thing to do is peruse old Vogue fashion magazines from the 1940’s-1960’s. We also flip through current fashion magazines to get ideas. We want to be able to sell a product that’s retro-looking enough for the rockabilly girl, but also hip enough for the modern girl.
Is it your full time job?
Yes it is! and I love it. My mom and I goof around a lot. I’ve always wanted to be my own boss since I was a kid, so I’m living my dream.
Tell me about your love of music and your band, the automatic year- It seems the sounds you create musically are very different than the mid century inspired fashions on Heartbreaker-
I am into all sorts of music. I grew up with the oldies station, in high school I got into jamaican ska and jazz standards, in college I fell in love with 60’s soul. I had a group of friends growing up that were and very much still are into the indie music scene and while I got hints of it here and there, I didn’t really involve myself until I joined my current band.
I’m a singer and I really don’t have much preference of what TYPE of music I’m involved with as long as I’m doing it. I’ve sung with a reggae band, I’ve jumped in on jazz jam sessions, I was in the gospel choir in high school, and I was the music director for our community theatre group for one production.
Writing songs and playing with my indie band (The Automatic Year) is my favorite thing to do. It’s all I ever want to do. And while I love my job, I really do look at Heartbreaker as my job, and music as my passion. I do not associate myself with any one social scene.
What are you listening to right now?
I’m listening to Ella Fitzgerald- Live at Newport. I love Ella.
Ten favorite things (anything)
In no real particular order:
1. Music
2. Pear Martinis from Table Ten in Fullerton
3. Astrology
4. Yogurt Land
5. Fondue
6. Riding bikes
7. My new forest green Peacoat
8. Shopping in Antique Stores and Vintage Clothing stores
9. Dancing
10. Playing with my band
Any favorite fashion/shoe/retail websites or blogs?
I have a few staples in what I like to call my “Beauty-is-your-duty” regimine.
E.C. Star is my favorite clothing line. Very hip and unique. Wonderful quality, too! Made in the USA.
Lush makes soaps and other cosmetics from natural ingredients. Here’s to the green movement!
Benefit Cosmetics. This is the only line of make up that will not make my skin break out. I LOVE all of their products and I swear by it. The packaging is adorable, too.
I am also a fan of Kaboodle.com- this helps me with my internet shopping.
Any advice to others pursuing the dream of having their own fashion line?
DREAM BIG! But take baby steps getting there and be realistic with your spending- you will not blow up over night!
Heartbreaker started in my parents back patio. We worked out of their home for 3 years before moving into our current work space. We started with 2 designs and a $50 investment- Now we have over 50 different patterns for dresses, tops and skirts.
I had to keep my other job for a long time- I could not expect Heartbreaker to take care of me, but we realized how much potential it had. My mother was not in a position to worry about money. Fashion and being a business owner is her passion, so this is ideal for her. They say that if you can make it past your first year without losing any money, you’re doing it right.
You can see all of her beautiful fashions at heartbreakerfashion.com (my current fashion crush is the Molly Dress) and listen to her band, The Automatic Year here!
Tags: heartbreaker fashion
Posted in fashion, fun, inspiration, interview, music | (3)
